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About the awards

The World Liqueur Awards 2021 are now open for entries

The World Liqueur Awards are the global awards selecting the very best in all internationally recognized styles of liqueur. Presented by TheDrinksReport.com, the world’s no.1 online resource for drinks professionals, the World Liqueur Awards select, reward and promote the world’s best liqueurs to consumers and trade across the globe.

Dates for your diary
  • Entry Deadline – 22 January 2021
  • Shipping Deadline – 5 February 2021
  • Winners announced – 14 April 2021


We are in the midst of an extraordinary situation which is affecting those in the industry in a number of ways. However, we want to look to the future, and let you know what winning an award in the 2021 World Drinks Awards could mean for you and your business. Advertising is more important than ever, and a win at the World Drinks Awards equals direct advertising opportunities.

Winning helps consumers make their purchasing decisions. It can be hard to pick from the hundreds of products lining the shelves; but as an award winner, you will stand out You will receive logos and certificates free of charge, to use as you wish to promote your win and your product.

Every entrant receives…
  • A personalized World Liqueur Awards tasting note
  • Invitation to the World Liqueur Awards final round tasting in London

    Winners receive…
  • Extensive coverage on WorldLiqueurAwards.com
  • High resolution logos
  • International, regional and national coverage targeting liqueurs consumers and trade buyers
  • Point of sale materials including: stickers and collarets with your award in corporate collars
  • All country and world winners are featured in the annual Best Spirits publication

    Medals, Certificates and Trophies receive…
  • Medal, certificate and logo pack
  • Country certificate and logo pack
  • World Style certificate and logo pack

    Taste categories

    Anise
    This includes Pastis, Sambuca, Ouzo, Arak, Raki, Mastika and Absinthe
    Chocolate
    Liqueurs that are primarily chocolate based. This excludes cream variants. These should be entered under cream.
    Coffee
    Coffee based liqueurs excluding cream variants. These should be entered under cream liqueurs.
    Cream
    This can be any spirit which includes cream.
    Dairy
    Any spirit which includes dairy such as Advocaat
    Fruit
    All fruit liqueurs, excluding cream based variants as well as those with a distinct base spirit such as gin, rum, vodka or whisky.
    Herbal
    All herbal variants except those that are cream based. This excludes mint and menthol.
    Honey
    All honey liqueurs except those that are cream based.
    Nut
    All nut based liqueurs except those that are cream based.
    Spice
    All spice based liqueurs except those that are cream based.
    Whisky
    The base whisky must be recognisable as the base of the liqueur. Cream variants should be entered under Cream Liqueurs.
    Floral
    Mint/Menthol
    All specific mint/methol liqueurs except those that are cream based.
    Gin
    The base spirit must be clearly indicated. This excludes cream variants. These should be entered under Cream Liqueurs.
    Rum
    The base spirit must be clearly indicated. This excludes cream variants. These should be entered under Cream Liqueurs.
    Tequila
    The base spirit must be clearly indicated. This excludes cream variants. These should be entered under Cream Liqueurs.
    Bitters

    Orange Bitters

    Chocolate

    Herbal

    Fruit & Flower

    Wood Aged

    Vegetable

    Speciality

    Vodka
    The base spirit must be clearly indicated. This excludes cream variants. These should be entered under Cream Liqueurs.
    Aperitifs
    Digestive
    Patisserie/Bakery
    All liqueurs that have a specific patisserie/bakery flavour profile. This can include such flavour options as 'Christmas Liqueur'. All cream variants should be entered under Cream Liqueurs .

    Design categories

    Label design
    This includes all aspects of on-bottle brand/product communication, including the application of any direct printing onto bottle, capsule or closure, as well as paper and film labels and sleeves. The pack will be judged on the overall design and quality of materials, print, decoration and application.
    Presentation
    This applies to the secondary, outer, presentation packaging, such as cartons, boxes, cases, plinths, chests etc. The presentation will be judged on the overall effect with the bottle in place.
    Travel retail exclusive
    Packaging created specifically for sale in the duty-free / travel retail market
    Limited edition
    This category applies to pack designs where the number produced was limited, such as for a special production, occasion or season.
    Redesign / relaunch
    This category refers to a new or refreshed packaging design created for an existing product and introduced to the market after February 1, 2019. A picture or sample of the previous packaging must be supplied along with a description of what changes have been made and why
    New launch
    Packaging for a new product launched after February 1, 2019.
    Range design
    This is a packaging design that carries through and unites a range or ‘family’ of different products from one producer or brand.
    Bottle Design
    The overall design of the glass or PET bottle: shape, colour, functionality and any embossing, decorative finishes, coatings or direct printed elements as well as visual appeal.

    The judging process

    TASTE

    The taste judging is held in two rounds.

    Round 1
    Each liqueur is tasted in its relevant style to identify and select the winner in each country and category. Judges making up the World Liqueur Awards panel include international, leading journalists, specialist drinks retailers and industry experts.

    Round 2
    The country winners are then tasted against each other to find the World's Best Liqueur in each category.

    DESIGN
    All DESIGN judging is conducted by a panel of leading international design experts.

    For each entry, the following quantities should be supplied
    • Taste only – 3 bottles
    • Design only – 2 bottles
    • Taste and Design – 3 bottles


    Shipping

    IMPORTANT BREXIT UPDATE
    Due to the exit of the UK from the EU on 1 January 2021, we urge all entrants to submit their samples as soon as possible. We are awaiting detailed guidelines on how this will affect shipments entering the UK, but delays and additional duty costs are expected.

    We are delighted to introduce our new shipping service in partnership with DHL. You can now book in your shipments right through your online profile.

    For each entry, the following quantities should be supplied
    Taste only – 3 bottles
    Design only – 2 bottles
    Taste and Design – 3 bottles

    For any enquiries regarding your shipments, please contact
    info@worlddrinksawards.com Anita Ujszaszi

    Rates

    Entry fees

     1 entry2 entries3 entries4+ entries
    Sterling
    Taste & Design£245 + VAT each£235 + VAT each£225 + VAT each£215 + VAT each
    Design£169 + VAT each£164 + VAT each£159 + VAT each£154 + VAT each
    Taste or Design£169 + VAT each£164 + VAT each£159 + VAT each£154 + VAT each
    Euro
    Taste & Design€315 each€305 each€295 each€285 each
    Design€210 each€205 each€200 each€195 each
    Taste or Design€210 each€205 each€200 each€195 each
    USD
    Taste & Design$410 each$395 each$380 each$365 each
    Design$280 each$270 each$260 each$250 each
    Taste or Design$280 each$270 each$260 each$250 each
    Canadian Dollar
    Taste & Design$460 each$445 each$430 each$415 each
    Design$320 each$310 each$300 each$290 each
    Taste or Design$320 each$310 each$300 each$290 each

    Terms & conditions

  • All entries must be made only by the closing date listed.
  • Entries are only accepted on a completed online entry form with the appropriate entry fee.
  • If an entry is withdrawn after completion of the entry (payment has been made) or
    disqualified, the entry fee will be returned subject to an administration charge of 50% of the
    entry fee. Products will be retained by the Organiser.
  • If you are shipping your entries yourself, please ensure that all customs, clearance and any
    associated costs have been paid. If these are not paid, the World Gin Awards can either not
    accept the entries or will have to invoice any costs occurred, including a £25.00 administration
    fee.
  • The judges’ decision on all matters is final.
  • The Organisers may, at their discretion, refuse to accept an entry.
  • The Organisers may alter the closing date for the awards, place an entry in the most
    appropriate style, rule that an entry may not compete or is ineligible to compete, or alter the
    date, time or place on or at which the awards are scheduled to take place.
  • The Chair of Judges has the power to disqualify any entry not deemed as meeting the entry
    criteria.
  • These rules are governed by the laws of the UK.
  • Please note: bottles will not be returned. Our policy on unreturned bottles is as follows:
    o Opened bottles may be poured at trade and consumer events to promote the
    individual brand
    o Closed bottles may be distributed to individual charities on a case by basis, or
    presented for auction, all proceeds going to charity
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